Wednesday, April 25, 2007

How businesses are using Web 2.0?

I came across a recent report from the McKinsey stables called 'How businesses are using Web 2.0'. I guess the point that McKinsey comes out with a report on the topic Web 2.0 is worth giving it a read. There are some findings on the report that I found very interesting like;

- three-fourths of executives who responded to the survey say they plan to maintain or increase their investments in technology trends that encourage user collaboration, such as peer-tp-peer networking, social networks and Web services.

- Another interesting finding is that many executives in emerging markets such as India and Latin America intend to move more quickly to capture the perceived benefits of these technologies

- Also with respect to technology investments the companies that acted quickly in the previous wave of investment are more satisfies than late movers. Of those who rate themselves are very satisfied, 46 percent are 'early adopters' and 44 percent 'fast followers'

- A survey result that I personally got excited on seeing was the response to question 'Is your company investing in any of the following Web 2.0 technologies or tools'. 80% said they were using or planning to use Web Services. This was followed by 48% for Collective Intelligence and 47% for Peer-to-peer networking. Social networking (37%), RSS (35%) and rest followed. The interest in the executives surveyed for investments in Web services, Collective intelligence, Peer-to-peer networking will be something that us knowledge managers will be closely watching.

I am aware of many organizations looking at Web 2.0 as the next phase of development in their pursuit to increase knowledge sharing. The survey in a way is a stamp by the business community accepting that Web 2.0 does seems to have a promise of actually providing them with a quantifiable benefit than just a internet fad that would fade away with time. Well of course how much we have learned from internet bubble is debatable.

One more thing that I can see happening in the near future is Web 2.0 becoming a more integral part of the future enterprise systems both CRM from a customer side, SCM from a supplier and partner side and ERP from a internal collaboration perspective. The day is not far when Web 2.0 will more from something good to have to something critical for organizations day to day functioning.

Labels: ,


Post a Comment

<< Home

Locations of visitors to this page